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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. SEO (Search engine optimization) is an integral part of online marketing. Having a web site without visitors is no use. SEO helps improve your websites ranks in Google and in other search engines like Bing. Often enough business owners are wandering how to have their websites rank higher in Google and other search engines. With the right SEO strategy your web pages can rank higher in search engines giving your website greater exposure. Studies indicate that 95% of Google searches are done on the first page. This statistic coupled with the fact that 97% of consumers search for local businesses online first before visiting the brick and motor offices should give you enough reason to take SEO seriously.

As an SEO Company our goal is to make sure that our clients' websites get more exposure online. The idea is to optimize your website with organic SEO methods to ensure that your websites ranks first page in Google and other search engines like Bing. Higher Google ranking has enormous benefits when executed right. If your website gets first page Google rankings this means that you will get traffic to your website. This will consequently turn into online sales or quality business leads.

Organic SEO (Google Ranking Factors)

Organic SEO services imply using “natural methods” to improve your websites ranking in Google and other search engines. Organic search engine optimisation can be split into two major areas namely on-page and off-page SEO Services. Below is a breakdown of each SEO Google Ranking class and how they are optimised.

On-page SEO Services

These are SEO factors reliant on your web pages. This will involve optimising your web pages per Google requirements so as to improve your Google Rankings. Some of the on-page SEO services include:

  • Title tag optimization : Very important element in SEO Google Ranking
  • Meta tag optimization : Describes/Summarises what the page is about
  • Content optimization : Google feeds on great content therefore good for search engine optimization
  • Keyword analysis : Right keywords enables you to reach the right target market
  • Internal linking : Internal linking tells Google how your pages are organised and relevancy
  • XML Sitemap generation : Important in helping Google understand your site structure
  • Image optimization : Image alt tags plays a major role in improving your Google rankings
Off-page SEO Services

Off-page SEO Services relates to those external factors that affect your websites ranking in Google and other search engines. Off-page SEO Google ranking factors include:

  • Link building : High PR inbound links are key to achieving a higher Google Ranking
  • Social Media optimization : Social Media Presence is a contributing factor in improving your Google Rankings
  • Search Engine Submissions : Submitting your website to search engines is necessary for search engines to crawl it
  • Directory Submissions : Quality Directory submission is still a powerful Google ranking strategy
  • Blog Commenting : Blog commenting is good to an extent if kept at minimal
  • Article & Press Release Submissions : This is a great way to build links to achieve higher Google ranking and gain exposure
  • Forum Submission : Participating in forums is a great link building strategy and it greatly helps improve your websites Google ranking
Professional SEO (Google Ranking) Services

Professional SEO Google ranking services are necessary to get the best results possible. Most SEO Companies aren’t able to deliver solutions as they claim. It is absolutely necessary that you engage a professional SEO Company that has a reputation of producing great search engine optimization results. Try to look at the SEO company’s success profile in helping clients improves their websites Google rankings. A professional SEO Company will offer you realistic solutions. They will communicate with you the complexities involved in SEO Google ranking and how they will approach your situation to help your website achieve higher Google rankings. Transparency is very important in search engine optimization services. A professional SEO company is transparent in its operations and shows you the blueprint to your successful search engine optimization campaign. If a professional SEO Company is what you are after, talk to us today to see how we can help.